Google Consent Mode v2
Google consent mode is a global solution designed to help websites manage how user permissions for cookies and data tracking are handled. It works by sending consent signals from your website’s cookie banner directly to any Google services integrated into your site. This allows tools like Google Analytics or Google Ads to continue collecting valuable insights – such as conversion data – while respecting the consent choices made by each visitor.
The latest requirement: switching to Google Consent Mode v2
Since March 2024, Google has made it mandatory for all websites and apps to implement the updated version of Google Consent Mode.
With version 2, Google has expanded the consent framework by introducing two new parameters, in addition to the existing analytics_storage and ad_storage options.
ad_user_data
Indicates whether the visitor has given permission to share personal data with Google for advertising purposes.
ad_personalization
Determines whether personalized ads, such as retargeting, are allowed based on the user's consent.
Google Consent Mode v2 is designed to support website owners and developers in managing data collection and advertising practices while remaining compliant with GDPR and other privacy regulations.
Key features of
Google Consent Mode v2
Uninterrupted website functionality
Websites can continue functioning even when users reject certain cookies or data tracking methods.
Control over
Google tool behavior
Site owners have more control over how Google tools respond to consent preferences.
Dynamic data collection based on consent
Data collection and advertising behavior adjust automatically based on the level of consent provided by each user.
Why upgrade to Google Consent Mode v2?
By deploying Consent Mode v2, your website can intelligently manage user consents while still accessing critical insights into visitor behavior and site performance. This upgraded version also provides better data for running privacy-conscious, high-impact advertising campaigns that meet both legal standards and user expectations.
- Stay Legally Compliant – Helps your website follow strict privacy rules like the GDPR by controlling how cookies and tracking scripts behave based on user consent.
- Operational Flexibility – Lets you continue gathering essential marketing and performance data, even when visitors only agree to limited data collection.
- Puts User Privacy First – Empowers users to easily manage their privacy settings, ensuring their preferences are honored without sacrificing the user experience.
- Better Privacy Alignment – Keeps your website in step with evolving European privacy laws, helping reduce legal risks and increasing transparency.
- Easy Integration with Google Products – Works effortlessly with Google tools such as Ads, Floodlight, and Conversion Linker, simplifying technical implementation.
Conversion modeling
with Google Consent Mode v2
Behavioral modeling in Google Analytics 4
Using machine learning, GA4 can simulate the actions of users who opted out of Analytics cookies. This approach bridges the data gaps by analyzing patterns from users who accepted cookies and applying predictive models to estimate the behavior of those who didn’t.
Conversion modeling in Google Analytics 4 and Google Ads
When visitors decline cookie usage, Google’s systems use modeled data to estimate conversions based on similar user journeys from those who provided consent. This results in more accurate reporting of conversions across GA4 and Google Ads, even with limited tracking.
Stay compliant – let’s optimize your Consent Mode v2 integration
Let’s connect and make sure your website is fully prepared for a smooth and compliant rollout of Google Consent Mode v2!